Content
The most chosen brands in Europe
Millions of consumer choices every day
Brand success at the moment of truth: Consumer Reach Points explained
The glass is half-full: the zero-sum game of global brand growth
The Top 20 brands – a few real winners
Kinder: Little treats, big reach
The Top 100 – New multinationals in the making
Mutti: Promoting the taste of nature
Brands to get back in the game
Shopping around shifts the odds
Coping strategies relaxing
The Flower Farm: Single matter – double digit
Successful brands expand on penetration
Top brands winning in penetration
Dr. Beckmann: Magic innovation
Recruitment and retention of shoppers: a CSD case
Feel-good and health categories gaining shoppers
Energy drinks push the category
Red Bull: Wings for all seasons
Be where the shopper is
Online: Convenient for stockpiling
Coca-Cola: choice across channels
Financial concerns persist – so does brand preference
Roshen: Treats for the sweet tooth
HELL: High energy for low carbon footprint
Haribo: A sweet turn for Goldbears
Penetration drives growth – and needs investing
