The Brand Footprint Europe Report is part of the Global Brand Footprint series in partnership with Kantar Worldpanel, who initiated the comprehensive report well over a decade ago. The data is globally collected from 62 markets and five continents, analyzing more than 42,000 consumer brands and covering 76% of the global population.
In this report, CPS GfK takes a close look at the performance of FMCG brands in Europe in 2023, a particularly challenging market environment. As over 63% of a European shopper’s basket is spent on regional and local brands, they certainly deserve a special feature. While highlighting winners and newcomers, the report also looks ahead at opportunities for brands to retake the spotlight. We have analyzed category and regional specifics, and collected compelling success stories of selected winning brands in Europe.
