Shoppers are slackening their coping strategies
The latest FMCG insights on budget pressures and adaptive behaviors from CPS GfK and YouGov
Contents
Introduction
Do we see a tipping point?
Coping strategies relaxing
Brands have the opportunity to regain trust
Retailer choices
Constructive transformation of lifestyle
Final thoughts
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7th edition | Spring 2024
Behavior Change: Home is where the heart is